Seventh Day Adventist Reform Movement
General Conference · Official Brand Guidelines · 2026
26
Brand
Book
2026
The complete visual identity system of the Seventh Day Adventist Reform Movement—for 140 countries, 18 chapters, one brand.
18 chapters
140 countries
v2026.1
Hugo Cibalde · GC Brand Manager
Open the Brand Guidelines →
Contents — 18 chapters
—
Preface
A word before we begin
→ 01
Brand Essence
Purpose · Vision · values
→ 02
Positioning
Where the SDARM stands in the world
→ 03
Personality
How the brand behaves
→ 04
Tone of Voice
How the brand speaks
→ 05
Verbal System
Tagline · Names · Nomenclature
→ 06
Art Direction
Aesthetics · Photography · Principles
→ 07
Symbol & Logotype
The logo · Versions · Correct uses
→ 08
Color Palette
A four-level color system
→ 09
Typography
Noto Serif · Noto Sans · Hierarchy
→ 10
Grid & Composition
Structure · Margins · Proportions
→ 11
Photography
Documentary aesthetics · Guidelines
→ 12
Iconography
Lucide system · 56 icons
→ 13
Patterns & Textures
Derived from the symbol · Upload
→ 14
Social Media
Templates · Copy · Calendar
→ 15
Print Materials
Stationery · Posters · certificates
→ 16
Signage
18 signs · Map · Heights
→ 17
Video & Motion
Lower thirds · Bumper · Delivery
→ 18
Governance and Approval
Process · SLA · Updates
→
Cover · Opening
"Cinematic wide photograph of a simple church at golden hour under an amber sky, long shadows, peaceful surroundings, film grain, low saturation, no people required, no text, 16:9"